This week marks the beginning of the end for the learning component of my ISSUP internship at UCI Applied Innovation, but the program is sure ending with a bang.
On Monday, the ISSUP interns headed off to Disneyland, where we got a special behind-the-scenes tour of different aspects of the parks. At the on-site Disney corporate office, we spent some time in a round-table discussion with Janet Vogelgesang, Director of Guest Relations at Disneyland. Janet was an incredible person to chat with, telling us fun tales from the park and displaying an immense in-depth knowledge of the business side of Disney. In California Adventure, we first got to go behind the scenes at Disney’s World of Color, seeing how all of the different pumps and panels are managed in an underground control room. After that, we headed to the machine shop of Radiator Springs Racers, where cars are routinely serviced to keep the ride in great shape. To better understand the attraction, we got to skip to the front of a two-hour long line and enjoy the ride!
The rest of the week was a whirlwind of meetings, plans, and some final presentations by guest speakers. The paid social media approach is going well, and after I spent a good amount of time this week creating some hard data with Google Sheets I think Spencer and I are building effective awareness and engagement strategy. That data is also going to be useful for my first company-wide presentation next week, where I’m going to explain the analytics that Cambria and I have worked on over the summer.
Our final guest speaker, David Friedman, ended the speaker series on a high note. He talked about building a business plan, from conception and consolidation of ideas to presenting your thoughts to an investor who doesn’t yet understand what your business does.
At Chicklabs, I have started working with another company, Working Women’s Food: a popular blog that working women (as the name suggests) use to get recipes and plan meals. The founder, Patty, is a spunky working woman herself, and I’m really happy to get the opportunity to help her develop monetization strategies for her userbase. Right now, this includes several strategies, including developing a chatbot to individually cater to a working woman’s food plans.
Next week, the final ISSUP program trips will take us to the techie side of things with Blizzard and Google Irvine. It’s going to be a fun week!