Social Vestigial Structures

Why does the “save” icon continue to look like a floppy disk? Why do we offer a handshake to people we meet? It’s the same reason that virtual “trash” icons look like real-world trash cans, why car turn signals make a clicking sound, or why we use “tin foil” in the kitchen when it’s made … More Social Vestigial Structures

Ice Cream Wins Wars

In business and in war, logistics crowns the victor. And sometimes, logistics comes in the form of ice cream! Back in WWII’s Pacific Theater, intrepid US soldiers used high-altitude flights to transform rations into delicious ice cream. The recipe was simple: attach small propellers to ice cream cans for “churning”, load them up with canned … More Ice Cream Wins Wars

What’s in a (college) name?

Whether it’s private institutions like the “Ivy Plus” elite (Ivy League, Stanford, UChicago, etc.), powerful public schools (e.g. the University of California system), or those in secondary echelons of selectivity, millions of students dream of one day calling a top institution their alma mater. What makes these name-brand schools so interesting goes beyond education — … More What’s in a (college) name?

Welcome to the (Literal) Meme Economy

I’ve heard about NFTs. You’ve heard about NFTs. Maybe even your older family members are asking about them, too. So what’s the deal with NFTs? An NFT (or “non-fungible token”) is defined as a unique (“non-fungible”) unit of data (“token”) stored on a blockchain (kinda like a database or digital list, generally decentralized, where you … More Welcome to the (Literal) Meme Economy

The Good and Bad of Buy Now, Pay Later

Buy Now, Pay Later (BNPL) programs are nothing new, but the resurgence of installment-based programs in the early 2020s has generated interest not seen since the Great Depression. With retailers and third-party vendors alike getting into the BNPL business, it’s worth thinking through the ways these programs can benefit consumers, as well as the risks … More The Good and Bad of Buy Now, Pay Later