‘Maisel Day’ and the Power of Nostalgia

To support its Emmy-nominated program “The Marvelous Mrs. Maisel,” Amazon’s marketing department partnered with dozens of businesses in Los Angeles for ‘Maisel Day’ on August 15th. From a gas station charging 30 cents a gallon to burgers, fries, and a slice of pie for 80 cents at a diner, this clever marketing campaign uses some … More ‘Maisel Day’ and the Power of Nostalgia

Econ in the News: Gas Price Variation from Pump to Pump

Have you ever wondered why gas prices can vary significantly, even when the gas stations are within a block of each other? There are a lot of factors in play that cause these price differences, and with a few economic models and methods, we can start to tease out reasons for the variation. Focusing on … More Econ in the News: Gas Price Variation from Pump to Pump

Product Improvement: Facebook Marketplace Rentals

Just like many other Stanford students about to switch from full-time student to full-time in the business world, I’ve spent the past 1.5 months looking for housing. Last year, my housing search prompted me to write about the search itself. This time, I want to focus in on Facebook Marketplace’s “Rentals” housing tab. Instead of a … More Product Improvement: Facebook Marketplace Rentals

Product Teardown – Instagram Checkout

Instagram recently released Checkout, its new all-in-app service for brands to sell products directly to consumers with a couple clicks on a photo. The beta release is rolling out with heavyweight brands, including Zara, Nike, and Prada. For this teardown, I’ll walk through the overall product, my impressions from the buyer and seller perspective, and … More Product Teardown – Instagram Checkout

Big Talk, Small Talk

“How’s it going?” “Good.” And so ends another conversation. In our modern society (at least in the United States), we’ve become accustomed to little pleasantries throughout the day, offering mechanical responses to superficial questions. In other words, we habitually engage in “small talk.” What, then, is Big Talk? Started by Kalina Silverman, Big Talk attempts … More Big Talk, Small Talk